Priya Sharma

Priya's background is in apparel program management for sports and outdoor brands, where she learned that a kit order fails or succeeds long before production starts — in how well the buyer's actual use case (a 150-rider club roster, a first DTC drop, a shop's private-label shelf line) gets translated into a spec.

She now applies that lens to cycling apparel buyers across very different starting points: a club ordering team kit, a founder launching a first collection, a retailer adding a private-label line, or an event organizer needing short-run commemorative gear.

At Cycling Apparel Factory, Priya writes on riding-scenario apparel needs, audience-specific buying guidance, and kit design and branding — the buyer-facing side of the business.